Pain Killers

The pain relief brand Nurofen has been in the news recently after being found guilty in Australia of misleading consumers by selling products for specific ailments(for back pain, period pain etc)at a higher price despite being identical. Alongside the deeply unethical marketing of ripping off consumers in pain it also makes the claim that it is better than standard painkillers, which is one of the complaints the ASA in the UK are investigating. Generic paracetamol and ibuprofen products are around 80% cheaper than branded products and are subject to the same regulatory testing.

It is also worth pointing out a recent study in the US revealed that nearly doctors and pharmacists surveyed take generic, unbranded products when they need pain relief.