Seeing the Facebook ads, I'm not sure who they're trying to get on-board, surely we've reached peak Facebook and those who haven't, will never have an account much like those few remaining people who don't have a mobile phone wear the fact that they don't have a mobile like a badge of pride.
Visiting again recently I'm reminded of all the things that bug me about the site, the constant prompting to spill out your life history, interests and location. The fact it insists it knows what news it wants to show on its feed better than you. That it wants you to treat brands as friends. I consider Coca-Cola a very successful company over many years that sells many brands including a sticky sugary liquid which also comes in a cherry variety I like, alongside very well storied anti union practises and environmental abuses. Not a friend I want to have a interaction with.
Admittedly most of these complaints could be targeted at any social media site or social media in general. I add finally, so as not to appear that I'm some grumpy middle aged person, recently I saw a video about parents of trans children using social media for help, advice and support and I could pick on many other examples.