Friday, 7 October 2011
The Joy of Poundland
On a damp, wet day and wishing not to arrive at my meeting looking drenched and dishevelled, I went in there to buy a cheap umbrella but as soon as you enter you're assaulted by offers despite knowing that some of it is made of material so cheap it will disintegrate by the time the packaging is opened. Its much like the IKEA formula where the customer thinks they're only going into the store for a wardrobe and come out with a shoe tree, an "innovative" cup hook and some glittery shower curtain rings.
There's a huge pile of After Eight's to start. After Eight chocolate's are the sort of thing which were sold as being classy, posh and sophisticated but were none of the above which places them alongside items such as Vienetta ice cream and stretch limousine's.
The book section is a sad area of unloved books that nobody bought filling the shelves, serving as a reminder to the occasionally over optimistic hubris of the publishing industry like the large pile of "Is It Just Me", by Richard Hammond hoping to finally find a home at a knock-down price.
In the end I got my umbrella and a few other things, naturally. For a retailer born during the 90's recession looks set to continue expanding everywhere in this one (apart from Oxford, strangely).