Wednesday, 25 July 2012

Femfresh and That Icky Area

"Mini, twinkle, hoo haa, flower, fancy, yoni,
lady garden...
Did you know that regular shower gels and soaps, if used on your privates, can strip it of its natural defences causing dryness and irritation?
With its pH-balanced formula specially developed for intimate skin, femfresh is the kindest way to care for your va jay jay, kitty, nooni, la la, froo froo!"

Femfresh has been under social media attack from feminists some justified others not.

Labelled as a feminine hygiene brand designed to clean that horribly icky evil area known as the vagina. As we all know the best way to cleanse that area is with fire but some slightly sensitive souls consider that a little painful. We should ignore those considered people who have studied the area say that while it may be of use to very niche segment you don't need such products, mild soap and water is sufficient. Further they may cause damage but hey what do the NHS know? Especially when there's a happy woman in the advertising with copy saying you need this to deal with your bad part.

As I've said before it is an invented want, much like sports drinks they have their niche for a tiny number but are not helpful for the rest of us.

As for objecting to euphemisms, its an advertising campaign not your gynaecologist and the intention was to be light hearted even if the impression I get is jaw dropping cringe making. Yes some can be a bit ropey but some for all private parts can be fun and display the inventiveness of language.

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