Sunday, 8 November 2009
Ooh I am a lady and I like pink things, as long as it matches my shoes I don't care about the technical specifications or anything like that. I thought it was a one off patronising, bit sexist advertisement from a retailer not known for great customer service. (I would rather push my head into a deep fat fryer than visit PC World again).
Marketing bods in the gadget industries (presumably all men) seem to have decided to target the female demographic and figured that if they pinkify and sell as a fashion accessory then sales will rise and they'll be trebles all round. Ignoring the fact that some women may want functionality, value or something else.
Overall it is also slightly demeaning to the many female geeks and IT workers in what has traditionally been a male dominated arena, who somehow struggle with something which is not accessorised with their outfit or pink.
Of course advertisers have been keen to divide up the population into segments, generalise stereotype, pop into little boxes and flog stuff to. With men its assumed they will only buy something which will result in them getting a shag from some pneumatic blond. As women we're all wannabe homemakers at heart and rather keen to get a stain out of some brats or dippy husbands (for they are all dippy) while smiling.
I would offer some tips on what technology products you should buy, but what's the point of asking me, after all I'm just a girl.