Ah December, early nights, seasonal songs in the shops and the incessant blast of Christmas ads. There is nothing more likely to suck the seasonal spirit out of me than doing Christmas shopping it doesn't stop the marketing industry from trying to persuade me to visit a store.
Except it's horribly ill conceived and patronizing to both sexes even in a world of sexist advertising. While their previous campaigns were hardly inspiring or right on, they clearly conveyed the message, were probably cheaper and didn't smell of someone trying to ape a campaign that revived a lot of buzz.
If I stumble into the nearby ASDA I can see males manage to push a trolley, I can also guess some will happily wrap presents and so on while their partner rests or watches the football where the fan is portrayed as a mindless "passionate" male lad to be sold gassy larger, takeaway pizza and cars.